Branding TouchPoints

I was at Safeway the other day shopping for my weekly supply of a graduate student’s food (apples, milk and bread). I also went looking for a lotion there. I saw Johnson’s Baby lotion and Aveeno’s new line of baby lotions. There is something to be said abt. an MBA education - It lets you connect the dots. Back to the lotions – Aveeno promised softer skin, which my hands desperately were in need of, thanks to the Arizona sun. Trust me, there is a point to all this. The Aveeno lotion package looked attractive from a distance but when I picked it up, it was harsh to the touch – like a sandpaper. That’s where my mind (now armed with an MBA) started thinking about branding touchpoints. Seems like the company in this case missed the literal touch point – mine. Needless to say, I didn’t buy Aveeno. I plan to write to the company.